Early in my career, I felt it was a young copywriters’ obligation to take the occasional two- and three-hour lunch outside the agency walls. I’d brown bag a lunch, grab a pad and pen, and head for Central Park, or over by the UN overlooking the East River, the steps…
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I love Facebook. I know there are 500 million others out there who think they’re like me, but my story is a little different. What we have is special. This love started as most loves do – as infatuation. When I was first told about Facebook, it was almost like…
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As marketing executives and brand counselors, it’s our job to create strategic messages and then communicate them to consumers to help sell more of a certain product or service. It involves a complex process and is often very difficult to do effectively. But why should it be? Being a consumer…
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The saga of Ted Williams, the homeless man with the golden voice, reminds me of that old nursery rhyme, Solomon Grundy, Born on a Monday. From the moment he was discovered panhandling along a highway earlier this month in Columbus, Ohio, Williams went from white-hot media star and vocal oddity…
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“Write Something…” The instructions in the Facebook status update box seem so simple, yet we all know that writing just anything isn’t necessarily the way to get positive engagement on your brand’s fan page. Last week, the Digital Strategy team hosted a roundtable to discuss the art of the status…
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