Most of my mornings start with the same routine – cup of coffee (french toast-flavored if I can help it) while I click through my list of bookmarked sites to catch up on current events and sports headlines. Until about two years ago, my engagement with the stories I read…
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Early in my career, I felt it was a young copywriters’ obligation to take the occasional two- and three-hour lunch outside the agency walls. I’d brown bag a lunch, grab a pad and pen, and head for Central Park, or over by the UN overlooking the East River, the steps…
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I love Facebook. I know there are 500 million others out there who think they’re like me, but my story is a little different. What we have is special. This love started as most loves do – as infatuation. When I was first told about Facebook, it was almost like…
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As marketing executives and brand counselors, it’s our job to create strategic messages and then communicate them to consumers to help sell more of a certain product or service. It involves a complex process and is often very difficult to do effectively. But why should it be? Being a consumer…
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The saga of Ted Williams, the homeless man with the golden voice, reminds me of that old nursery rhyme, Solomon Grundy, Born on a Monday. From the moment he was discovered panhandling along a highway earlier this month in Columbus, Ohio, Williams went from white-hot media star and vocal oddity…
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