Thinking about the basic elements of my life and what draws me in, I now recognize what’s been trending for a while. I am a minimalist. With limited exception, brands and overall aesthetic appeal to me if it is clean, stripped down and modern. That applies to everything from home…
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I often feel like I read, talk and think about marketing campaigns on an endless basis. I read about the latest campaigns, talk about marketing flops, and analyze branding efforts I stumble upon in my daily life. Sometimes it seems I just can’t escape marketing, therefore I can’t stop thinking…
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Taking a unique approach to New Year’s Resolutions, I have decided to pursue something I might actually take pleasure fulfilling. My Irish heritage has been instilled in me from the moment I was born. Carrying the name “Ryan Casey McShane” is just about as subtle as having the Irish tricolor…
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PSFK today published a huge report called “The Future of Mobile Tagging.” Contrary to our 140-character mindset, when I run across a document that’s 95 pages long, I’m reading. Every day, another story about mobile rears its head onto our reading lists. Google and Apple are locked in battle. Verizon…
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Two years ago I completed my master’s degree with the only class that has ever really changed my life. It wasn’t a study in public relations, marketing or business. Instead, it was a course on cultivating conversation and self-participation in research. Scholarly lingo aside, the basic idea of the class…
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