The Evolving Relationship Between the CEO and CMO
By:Cynthia RamsaranTen years ago, a CMO’s average tenure barely passed the two-year mark. Although CMOs have been sitting in the C-Suite longer, it remains a volatile position. In 2016, CMOs from the top 100 U.S. advertised brands stayed in their respective roles for an average of 42 months according to a…
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Three Steps for Choosing Your Brand’s Social Media Platform
By:Cynthia RamsaranSocial media has evolved into a highly beneficial resource for organizations to promote their brands online. And while it makes perfect sense for brands to have a strong social media presence, selecting the right social platforms for your business is something you should consider carefully. Identifying the most effective social…
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Three Ways esports is Disrupting Traditional Marketing
By:Travis RexroadWhile there is lots of talk about predictions and challenges marketers face while making an entry point into the esports industry, one of the biggest trends discussed at the Biz esports Summit in Los Angeles recently, was the disruption esports is having on traditional marketing. In the video below, we bring…
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Four Ways AI Can Benefit Brands
By:Cynthia RamsaranMany think Artificial Intelligence (AI - the intelligence exhibited by machines) is one technology. In fact, it is a group of related technologies already touching many aspects of our lives, as we discussed in our last blog on AI. This combination of technologies includes natural language processing (improving interactions between…
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Tapping Into the Massive Potential of esports
By:Jesse SteinbergHow do brand marketers plan to leverage opportunities that exist in the thriving world of esports? I recently attended the Cynopsis World Esports Summit where marketers, brands, and agencies looking for insights on the industry heard first-hand experiences from esports insiders. Here are three key takeaways from the conference in…
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