2019 MLB Social Media All-Stars
By:Michael GuzzoIt’s no secret that MLB has lagged behind when it comes to marketing its athletes, especially compared to players in the NFL and NBA. Social media has become the most effective tool to market individual athletes and build engagement with fans. MLB players and teams need to utilize their social…
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Esports vs. Gaming: Guiding Principles for Brand Activation
By:Sade AyodeleThis post is part two of our series, “Esports vs. Gaming.” If you missed part one, please check it out here, as it’s an introduction to the differences between esports and gaming. Now that we have established the key differences, let’s highlight some guiding principles to activate in the respective spaces.…
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Advancing Gender Equity in the Workplace
By:Elizabeth ZaitaAs women continue to expand their roles and responsibilities in the workplace, they regularly confront biases, stereotypes or assumptions, and develop strategies to build resilience over time. This became clear throughout two panels hosted by Taylor, on March 20 and 29, 2019, during Women’s History Month. Casting the spotlight…
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Hive Berlin: Dancing, Fashion, Gourmet Food — and Plenty of Esports
By:Bryan HarrisA dazzling opening dance. A colorful fashion show of the trendiest threads in leisure wear. A mouth-watering menu of homemade pasta, winter stew and bread pudding. A vibrant mix of language and culture set within the confines of a German engineering landmark. No, this was not your typical…
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More Than a Game: The Merging of Sports & Culture in Women’s Soccer
By:Michael Guzzo2019 marks the 20th anniversary of the US Women’s National Team’s (USWNT) historic World Cup win in 1999. Ever since that monumental victory, these women have become the embodiment of female strength and a beacon of national pride. While the game 20 years ago inspired an entire new generation of…
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