From Dream to Reality: First Business Trip at the 2019 NFL Draft
By:Yvette SignoreYear after year at the NFL Draft, we continue to see the main storyline hold true – college players’ childhood dreams turned to reality when they hear that anxiously-awaited telephone ring. What has changed, though, is the magnitude of exposure and celebration. As this festivity has garnered millions of fan…
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LA Games Conference – Top 10 Industry Learnings
By:Ross LipschultzOn May 7, 2019, some of the biggest names in the gaming and esports world descended on Hollywood for the LA Games Conference, an annual forum for creators, influencers, brands and other power players to discuss the future of industry and how every creator, brand and influencer should approach it.…
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2019 MLB Social Media All-Stars
By:Michael GuzzoIt’s no secret that MLB has lagged behind when it comes to marketing its athletes, especially compared to players in the NFL and NBA. Social media has become the most effective tool to market individual athletes and build engagement with fans. MLB players and teams need to utilize their social…
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Esports vs. Gaming: Guiding Principles for Brand Activation
By:Sade AyodeleThis post is part two of our series, “Esports vs. Gaming.” If you missed part one, please check it out here, as it’s an introduction to the differences between esports and gaming. Now that we have established the key differences, let’s highlight some guiding principles to activate in the respective spaces.…
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Advancing Gender Equity in the Workplace
By:Elizabeth ZaitaAs women continue to expand their roles and responsibilities in the workplace, they regularly confront biases, stereotypes or assumptions, and develop strategies to build resilience over time. This became clear throughout two panels hosted by Taylor, on March 20 and 29, 2019, during Women’s History Month. Casting the spotlight…
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