Demographics is Key to Unlocking Brand Opportunities in Esports
By:Ross LipschultzAs we keep an eye on the dynamic esports scene, two articles worth noting show very different sides of the industry, as well as potential opportunities for any brand interested in making a move into the space. The first article, from the Associated Press, chronicles one of the most rampant…
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Year in Review: 2018’s Most Mentioned Athletes and Sporting Events
By:Michael Guzzo2018 was certainly a monumental year in the world of sports. From the Super Bowl to the World Cup and many other events, it was a year that will certainly be remembered by fans. Throughout the year, fans from all around the world shared their thoughts and opinions on athletes…
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Female Fans Rising
By:Cynthia RamsaranFor the more than 40 female executives at Taylor, sports are ingrained in their lives – personally and professionally. It’s why they consistently make such a positive impact on sports sponsorships and activations for some of the biggest consumer brands in the world. These all-stars at Taylor are not only…
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What Is Purpose?
By:joel danielsIn an industry full of anecdotes and articles on “success,” standing out from the crowd can be a challenge. A lot of the work Taylor has done over the years has focused less on creating content-driven solely by metrics, and instead taken the approach of creating, building, and doing—for…
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