Four Reasons Why Marketers Are Turning to AI
By:Cynthia RamsaranArtificial Intelligence (AI - the intelligence exhibited by machines) - may seem like a futuristic concept to some, but it is already a part of our everyday lives. Video games, your bank’s fraud detection system, Netflix movie offerings, and even home thermostats are just a few of the ways AI…
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Amazon to Live Stream Thursday Night Football
By:Cynthia RamsaranAmazon recently outbid Twitter, Facebook, and YouTube for the rights to live stream the NFL’s “Thursday Night Football” in 2017, according to media reports. The online retail giant, which accounts for more than half of every new dollar spent online in America, won the rights to stream the games…
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How Brands Can Benefit from esports’ Massive Growth
By:Mike MaciasBecause 2016 was a huge year for esports’ growth into the mainstream, non-endemic brands are considering the benefits of investing in media rights or sponsorship opportunities. If your brand is interested in what the world of esports has to offer, the timing might just be right to make an entry…
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Four Reasons Your Brand Needs Social Listening Now
By:Ben RussellIt’s no secret that for years, brands have been leveraging the benefits of social listening, particularly regarding its free, unfettered access to the opinions and behaviors of more than two billion consumers worldwide. But despite its potential, marketers are still not tapping into the largest unsolicited consumer panel and optimizing…
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Six Content Marketing Pitfalls I Know Now but Wish I did Years Ago…
By:Cynthia RamsaranI spent ten incredible years as a journalist. But after completing a degree in marketing, I made a shift in my career. So, when I first switched gears from producing and writing news to creating marketing content, the difference between the two was startling. And while journalism and content marketing…
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