How to Navigate Influencer Marketing During COVID-19
Recently, I attended the ShopStyle Collective called “How to Navigate Influencer Marketing During COVID-19,” and while you are welcome to watch the presentation in full here, I wanted to synthesize the top five questions from the session for everyone’s knowledge. And thank you to Sabrina Lynch (Taylor Senior Vice President)…
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The Only Sports Shows in Town
With the majority of the sports world still on hiatus, broadcast networks have had to become more creative in the content they show in attempts to attract viewers back to their platforms. As this week marks the fourth that will have no live sports broadcasts, ESPN, FOX Sports and more…
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Black History Month: A Dedication to Shapers of Influence
At Taylor, it’s important that the achievements within the Black community are appreciated and celebrated all year long. Using this as our North Star, we leaned into Black History Month to create multiple touchpoints, in February and beyond, to honor and reflect on the contributions of notable African Americans in…
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Black Creatives Know Black Culture is Pop Culture
Look at Little Richard, at Jean Michael Basquiat. Look at Peaches Monroee, Rihanna, Big Freedia. Ask about Travis Scott, Beyoncé. Think of Michael Jordan, Allen Iverson, Muhammad Ali. From music to art, fashion and sports, Black culture has influenced how we speak, how we dress, how we act. But, chances…
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Taylor Scores Big at Super Bowl LIV
For more than 25 years, Taylor has been activating at the Super Bowl on behalf of leading brands. Super Bowl LIV, however, may have been the busiest ever for Taylor as it supported multiple client partners including OLAY, Secret, P&G, DraftKings, Zenni Optical, and Panini. OLAY Lily Singh…
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