Esports vs. Gaming: What’s the Difference?
By:Sade AyodeleOne of the biggest misconceptions and mistakes that brands are making is using the terms “esports” and “gaming” interchangeably. While it is often assumed that all esports fans and gamers have the same habits and influencers, a close analysis highlights notable nuances across the two. Understanding these nuances is essential…
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Key Takeaways from GDC 2019
By:Ross LipschultzLast week, I was able to attend the Game Developers Conference (GDC) – the largest professional game industry event – in San Francisco, CA. After meeting with a number of big brands and up-and-comers, I wanted to share two major trends that popped up at the conference that are a…
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Our Pitch to Baseball: Let’s Make Opening Day Shine Again
By:Michael GuzzoBaseball may still be America’s Pastime, but in recent years, it seems like the mercury has to rise above 75 before people warm up to a new season. Simply put, Opening Day in baseball, once as revered as a national holiday, has gotten a cold shoulder from a majority of…
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The Growing Power of the Nano-Influencer
By:Juwan ThompsonIn recent years, the power of social influencers has become a popular commodity in the sphere of marketing and public relations. Influencers are often divided into sub-categories dependent on their follower count and overall reach. However, there is one particular type of influencer that brands will be utilizing more of…
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Tony Signore weighs in on unpaid versus paid internships
By:Michael GuzzoIn his latest video, Taylor CEO & Managing Partner, Tony Signore, weighs in on the debate over paid versus unpaid internships. While legal in some cases, Signore questions the intent, rationale, and application of ethical and moral standards when deciding not to pay an intern. Not paying interns "doesn't even…
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