To Win in Sports Marketing, Give Fans What They Want
By:Samantha BaierSports marketing has evolved, and brands must continue to change their game plans, as the stakes grow higher than ever. Gone are the days where a brand’s top goal was to put its logo in the face of as many people as possible, as often as possible. Eyeballs are no…
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FIFA World Cup Sponsors vs. Non-Sponsors: Brand Social Mentions
By:Alex IzenThe 2018 FIFA World Cup not only brought together some of the world’s greatest soccer players but some of the largest and most innovative brand marketers as well. With millions of fans who attended in Russia and millions more who watched across the globe, the FIFA World Cup gave brands…
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Latin American MLB Stars Shine on Social Media
By:Elizabeth ZaitaWhen Taylor’s Insights team began a deep dive into how Major League Baseball players are engaging fans on social media, we were looking to see how top players were performing against those from other sports leagues. Traditionally, the social presence of MLB stars has lagged behind. We were pleasantly surprised…
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US-Based Athletes Join the World Cup Conversation During the First Round
By:Tommy RothmanWhile the United States is sitting on the sidelines for this year’s World Cup after having failed to qualify, many US-based athletes showed plenty of interest in the tournament during the Group Stage. Some countries and players drew more support and interest than others, and a few big games and…
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Taylor Wins Cannes Lions for Second Consecutive Year on Behalf of Tide Super Bowl Campaign
By:Cynthia RamsaranFor Super Bowl LII, our client partner P&G kicked off the game by declaring that if any ad featured clean clothes, “it must be a Tide ad.” Executed through a series of humorous television commercials featuring David Harbour, a strategic digital influencer program, and a supporting PR strategy, where…
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