Virtual Influencers: Intelligent or Irrelevant?
The most successful influencer marketing campaigns provide brands with a real, trusted, authentic human voice; an emotional consumer connection. These IRL influencers provide value to the brands they create content for and the followers they communicate with. Although innovative, the recent addition of Artificial Intelligence (AI) influencers takes this particular…
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Panini Scores Big with Marketing Its Iconic World Cup Album
Taylor client partner, Panini, the world leader in officially licensed collectibles, has quite a few winning strategies when it comes to marketing around the FIFA World Cup. The creator of the world famous FIFA World Cup sticker album takes an innovative approach to integrating tangible and digital products. …
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March Madness Marketing: Engaging Two Types of Fans Who Love the Game
If you’re a college basketball fan, March Madness is your favorite time of year. It’s the end of the conference season and Championship Week which turns into an early April hoops fest at the Final Four. This is the time when diehard hoops fans and those just in it for…
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At the Season’s End, NASCAR Sponsors Prep for 2018
The checkered flag has waved on the 2017 Monster Energy NASCAR Cup Series season, and while the champion is being celebrated at the awards banquet in Las Vegas this week, sponsors are already back at work preparing for the 2018 season – which starts at the historic Daytona 500 in…
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Brands & esports: Connecting with College Gamers
If you’re a marketer looking for an entry into the collegiate esports space, the first step is knowing your audience. The students at Rutger’s esports – particularly the organization’s president – Jacob Moffatt, shares why the college esports demographic is a wider, more robust group for marketers to target.…
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