CMO Spotlight: Our Interview With Joe Tripodi, Subway
We’re proud to introduce the first in a recurring series, the Taylor "CMO Spotlight," where we interview the world's leading brand marketers to gain wisdom and insights. To kick off the series, we sat down with Joe Tripodi, Chief Marketing Officer of Subway, the world’s largest restaurant…
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In Digital Sports, Brand Advocacy in Influencer Marketing is the Big Win
We hear a lot of nonsense about “influencer marketing” these days, as it’s become a buzzworthy phrase that people use in all kinds of convoluted and circular ways. Navigating a space that, depending on your definition, includes everyone from Hollywood celebrities and athletes to bloggers and fan Twitter accounts, can…
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A New Game Plan for Marketing to Female NFL Fans
With the NFL season kicking off this week, Taylor executives Samantha Baier and Sade Ayodele offer insights on how brand marketers should be creating narratives that better speak to female fans. In this companion video to Sade's blog post from last month, we discuss where brands are falling short when marketing to female NFL…
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Taylor Insights: Evolution of Talent Procurement with starpower’s Jared Weiss
Social influencers have become increasingly integral to digital strategies, changing the way talent procurement explores and marries brands with personalities. A staggering 82% of brands are working with influencers, while 65% of brands are preparing to focus on increasing social influencer engagement within the next year. Taylor's Bo Wulf speaks…
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Getting Personal with Content: Taylor’s Dan Gadd Pens Guest Column in Sports Business Journal
For a guest column in the July 11 Sports Business Journal, Taylor's Director of Digital Strategy Director, Dan Gadd, details just how integral social media has become to how we experience sports. From tweeting about game-winning plays to Facebooking about favorite teams, the madness and elation of fandom, has triggered an always-connected approach to marquee sports…
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