Black Friday Vs Cyber Monday: Where Should Brands Focus?
By:Sean DonnellyBlack Friday has cemented itself as a shopping experience unlike any other day of the year. Although the rise of online shopping has caused less and less foot traffic year-over-year, the day still draws huge crowds and will likely continue to do so. However, it’s sister holiday, Cyber Monday, has…
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Brands to Watch During 2015-16 NBA Season
By:Sean DonnellyThe NBA season is in full swing, and brands are looking for new and innovative ways to reach their audiences. Whether it's seeking new partnerships or capitalizing on NBA events like the draft or All-Star game, targeting your audience in a unique way may be the difference between a good…
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Top 5 Surprise Summer Campaigns
By:Christina DiPietroWhether it represents traditional family vacations, exhilarating adventures, or relaxing work schedules, the summer is a season surrounded by fondness. With consumers freeing their schedules, replacing morning coffee with mimosas and acquiring more sunny outlooks, this time of year gives way to opportunities for brands willing to capitalize on the…
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Women, Sports and #Femvertising
By:Christina DiPietroFriday, July 17th 2015 marks the inaugural, #Femvertising awards proudly presented by SheKnows Media. The multi-media platform is now the top, women’s lifestyle, digital media company with an impressive 81 million unique visits per month. Their girl-powered, awards are taking place in perfect harmony with current events, swiftly following the…
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Best Marketing Activations of the 2014-15 NBA Season
By:Josh ColfinEach NBA season marks an opportunity for brands to channel the passion of basketball fans into meaningful engagement. As we move closer to the Finals, it's time to reflect on the best marketing activations of this year. Whether it be a nostalgia play or a demonstration of social dominance, these…
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