Taylor, Mercedes Benz Dominate The Masters
Iconic. Legendary. Prestigious. The Best. These are all words associated with The Masters and Mercedes-Benz, a Taylor client partner and one of just three global sponsors of the tournament. Our objectives included highlighting the brand’s sponsorship and building buzz leading into and during The Masters, communicating why its approach to…
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Virtual Reality: The Next Frontier for Marketers
Imagine being on the field for the Super Bowl without having to leave your home. That is the type of experience that virtual reality could potentially bring to consumers. As such, brands are preparing their content strategies for a virtual reality takeover. With the emergence of VR, brands will soon be able…
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Black Friday Vs Cyber Monday: Where Should Brands Focus?
Black Friday has cemented itself as a shopping experience unlike any other day of the year. Although the rise of online shopping has caused less and less foot traffic year-over-year, the day still draws huge crowds and will likely continue to do so. However, it’s sister holiday, Cyber Monday, has…
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Brands to Watch During 2015-16 NBA Season
The NBA season is in full swing, and brands are looking for new and innovative ways to reach their audiences. Whether it's seeking new partnerships or capitalizing on NBA events like the draft or All-Star game, targeting your audience in a unique way may be the difference between a good…
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Top 5 Surprise Summer Campaigns
Whether it represents traditional family vacations, exhilarating adventures, or relaxing work schedules, the summer is a season surrounded by fondness. With consumers freeing their schedules, replacing morning coffee with mimosas and acquiring more sunny outlooks, this time of year gives way to opportunities for brands willing to capitalize on the…
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