Facebook’s ‘News Feed’ gets a right-time update
By:Taylor BlogBrands that rely on content calendars built weeks or months in advance are likely to find that social media is not moving in their favor. With the recent changes in the Facebook News Feed, now, more than ever, reach and engagement are going to be dependent on real- and right-time…
Full Story
Is Twitter Becoming an E-commerce Platform?
By:Taylor BlogFollowing a year-long trend of continuous platform upgrades, over the next few months Twitter will be rolling out a “Buy Button” that can be embedded in posts to allow users to buy a product with a couple of clicks. The feature, which will initially be limited to mobile and aimed…
Full Story
Pinterest continues to lure brands and marketers
By:Carolyn StrumPinterest has been a clear driver of eCommerce since its launch. But prior to this summer, brands had little ability to measure and boost their content on the site. Since May, the “social scrapbooking” site has clearly made a push to catch up to Facebook and Twitter in the social…
Full Story
What Marketers Can Learn from the Success of the ALS Ice Bucket Challenge
By:Elisabeth PodairYou have to be living in Antarctica under an ice cap to not have heard of the viral (and yes, I am usually loathe to use that word) sensation: the ALS Ice Bucket Challenge. There is much to be said about how the Ice Bucket Challenge bonded together the world…
Full Story
Life After Like-Gating Is Positive For Brands On Facebook
By:Taylor BlogFacebook + Update = Shocking? When it comes to policy updates, the social networking giant goes through more changes throughout the year than the Cleveland Browns’ starting quarterback lineup in the past decade. With that said, Facebook recently announced a significant modification that is truly worth mentioning. They will now…
Full Story