Consumer Packaged Goods

EXPERTISE

Our consumer engagement work across the brand landscape leverages over 35 years of deep expertise in a wide range of industries and product categories.

 

CONSUMER PACKAGED GOODS


Impactful product introductions; innovative branding and re-branding support; domestic and global sponsorship activations; engaging consumer promotions; breakthrough creative and digital campaigns. While we continue to excel in developing and executing winning strategies for consumer brands, much has evolved over the years – the explosion of digital, the advent of social media, the growing use of macro-and micro-influencers to engage with both broad-based and targeted audiences, and the “mobility” of brands and messages, to name a few.

 

We bring an in-depth understanding of consumer public relations, audience or market segmentation demographics, brand strategy, and data and measurement tools that are integral to successfully supporting a wide range of iconic and innovative consumer brands, from Tempur Sealy to Purina to Guinness to P&G. Our long history of deep-seeded consumer products experience also includes such legendary brands as Nike (Jordan brand); Mercedes-Benz, X-box and Gillette, just to name a few.

 


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