At Taylor, Storytelling Drives Consumer Engagement.




When Diageo, the world’s largest premium drinks business and a client partner of over 30 years, prepared to launch new American whiskeys and revamp a few classics, they tapped into Taylor’s diverse suite of brand marketing capabilities to successfully introduce its’ robust portfolio to consumers.


By amplifying voices around the brands and adding a human touch to each whiskey, Taylor’s carefully crafted storytelling gave consumers unique brand-centric opportunities via social and experiential marketing to engage with a distinctive array of products.