December 21, 2017 / By Cynthia Ramsaran
DraftKings, Inc., the world’s leading skill-based Daily Fantasy Sports (DFS) platform, has selected Taylor as its public relations Agency of Record, effective January 2nd.
An exclusive DFS partner of Major League Baseball, Major League Soccer, the National Hockey League and NASCAR, DraftKings allows fans in North America and the UK to compete in single-day, online fantasy sports contests across the largest variety of professional sports.
Recently reported in PRWeek, our new partnership will help DraftKings focus on “charging up its growth.”
“It is hard managing one cycle or season of a sport, and we have 10 sports we offer plus multiple leagues within sports,” Sabrina Macias, DraftKings director of global communications told PRWeek. “So we are looking for Taylor to use their deep bench and understanding of the sports space and the influx of moments across a variety of different sports we offer in the U.S., Canada, and internationally.”
Taylor Managing Partner Ryan Mucatel will oversee the strategic direction of the account and Account Supervisor Dave Finn will serve as the day-to-day lead for the DraftKings communications team.
Read more about this announcement here.