With the 2018 NFL season underway, brands are rolling out new campaigns to engage with football fans across the country. But despite the scope, reach and millions of dollars invested against these campaigns, there is one demographic that marketers tend to overlook year after year: the female fan.


Taylor’s 2018 NFL Fan Insights Study underscores the reality that while female fans are an integral part of NFL fandom – they comprise 45% of the fanbase – brands have done little or no marketing to this avid demographic.


In our new video (below), Taylor Digital Sports Director, Sam Baier, shares the highlights of our study via a “marketing playbook” for brands to effectively engage with female fans.


“Understanding the mindset of this diverse group is key for brands to add authentic value to each individual fan,” says Baier.