Client Partner Nestle Purina - Friskies : Launch Of Tasty Treasures Case Study

Work | Friskies

As the focal point of a campaign created by Taylor to launch Nestle Purina’s Friskies’ Tasty Treasures Accented With Real Bacon, the agency introduced Friskie’s “Haus of Bacon,” featuring “bacon inspired” art of some of social media’s biggest celebrity cats, including Grumpy Cat. The program, launched at SXSW, was the talk of the festival and was featured in more than 30 top-tier media outlets. It also included a social campaign that Friskies leveraged to donate 50,000 cans of the new product to cat charities nationwide for every post that used the specially-created hashtag #CatDreamsComeTrue.