When brands look to determine which athletes will be the face of their campaigns, athletes from the traditional space are often first choice, such as those pictured in our Influencer Perspective, below. But is that always the right decision?
We looked into the benefits of partnering with virtual versus traditional athletes when companies want to truly resonate with their consumer base. Driving product affinity and building the desired brand awareness may be better accomplished with virtual athletes after all — see below.
Traditional advertising may not be the best way to go. Companies who use standard banner or webpage ads are missing nearly half of the 18-29 age group, as this demographic uses ad blockers. Companies looking to target young consumers should take social media and influencer marketing route as these bypass ad blockers and align with more authentic connections.