At Taylor, Storytelling Drives Consumer Engagement.
What does Guinness stand for on St. Patrick’s Day? The answer became one of the most successful integrated campaigns Taylor has executed for a brand. Highlighting the Guinness ‘stache as a symbol uniting adult beer lovers around the country during the 2017 St. Patrick’s Day season, Taylor created and executed an integrated PR and content strategy that garnered millions of earned impressions and social media views. Ultimately, Guinness was the #1 poured stout during the holiday and realized a double-digit growth in sales during the St. Patrick’s Day season.