Client Partner - Diageo : Guinness St. Patricks Day Case Study

Work | Guinness

A long-time partner of Guinness, Taylor built a consistent brand narrative over the course of 3 years, achieving significant gains for Guinness social and earned media. Taylor puts the spotlight on the people, brewing chops, story, and purpose of Guinness, bringing authentic voices from the beer category into social and PR initiatives, including the Guinness Beer Specialists from Dublin and the addition of a Guinness Social Correspondent. These initiatives culminated in 2018, with the opening of the Guinness Open Gate Brewery in Baltimore, MD, the brand's first stateside brewery in more than 60 years and the official home of Guinness Blonde.