At Taylor, Storytelling Drives Consumer Engagement.




With the ever-quickening pace of technological innovation, even iconic brands like IBM must constantly search for new edges. Highlighting the company’s latest artificial intelligence solutions in use at the US Open, Taylor partnered with IBM to help key business & tech audiences realize the possibilities beyond tennis. What followed was a consistent flow of on-message earned media coverage with one common thread – IBM’s tennis-related solutions have far-reaching implications for all sectors of business.