Almost two decades after Nike’s original “Johnny Kilroy” marketing campaign, Taylor helped Jordan Brand leverage the anniversary to engage target consumers and drive awareness and sales around the 2012 launch of the commemorative, retro Air Jordan IX “Kilroy”.

Taylor developed a unique and holistic online and offline promotion that included social media and a real-time scavenger hunt in Chicago, where the brand’s namesake, former NBA superstar Michael Jordan, starred for the Chicago Bulls. The campaign focused on bringing Jordan’s “Johnny Kilroy” alter-ego back to life on Twitter while cultivating engagement from the target consumer around a call to action to #FindKilroy. The activation generated more than seven million media impressions, 5,100 followers of the newly created @TheRealKilroy4 handle and 1,600 Twitter mentions during the three-weak activation.

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