In his role, Resnik is responsible for the vision, growth and day-to-day management of a diverse digital team of 30-plus professionals, comprised of planners, art directors, insights specialists, copywriters, content creators, editors, strategists, community managers and designers.
Resnik joins Taylor from social media agency Big Fuel, where he held the position of Chief Creative Officer. He brings to Taylor more than 25 years of experience in leading creative teams, managing the development of digital advertising, marketing, and social media campaigns, and generating new business with leading brands such as Burger King, Target, Firestone, Weight Watchers, and T-Mobile, among others.
“As the needs of our client partners become increasingly grounded in storytelling and engaging content, the appointment of Jon Resnik to the chief creative officer post is a critical next step in Taylor’s continued evolution,” said John Liporace, Managing Partner, Taylor. “Jon is a skilled storyteller who brings considerable experience in areas that complement our existing capabilities and enables us to bring a more holistic approach in addressing and managing the strategic and creative needs of our client partners. We believe Jon will be a game changer for Taylor as he plays a leadership role in our growth as a creative agency with deep and diversified digital capabilities.”
Resnik began his career 25 years ago as a filmmaker, writer, and producer for several independent feature films, as well as a writer and director of television programming. He later worked at some of the industry’s most innovative ad agencies in both senior copywriter and creative director roles. Subsequently, he concentrated on the digital/social space, with senior positions at Schematic, Dachis Group and Big Fuel.
“The metric by which success is measured in social and PR is the same,” Resnik said. “That currency of excellence is earned media. To hit that high-water mark of engagement in this congested content universe requires the one-two-punch deployment of social amplification and strategic media relations. When those two forces come together, a knockout blow is delivered. That’s why I joined Taylor: to be in the same corner with earned media experts with over thirty years of experience.”