Client Partner - Jordan Brand : Air Jordan XXX Case Study

Work | Jordan Brand

When what was once a symbol of performance on the court became a status symbol off the court, Jordan’s mission was clear: Reclaim its dominance on the court while still honoring its off-the-court legacy. Taylor tapped into its thirty-plus-year relationships with the most influential consumer media outlets in the country and forged new and impactful relationships with the sneaker industry’s leading social influencers, building the buzz year after year to once again establish Jordan Brand as the only choice for elite on court performance.