Lifestyle

EXPERTISE

Our consumer engagement work across the brand landscape leverages over 35 years of deep expertise in a wide range of industries and product categories.

 

LIFESTYLE


From luxury brands and hotel properties to leading sports apparel and equipment manufacturers, we understand the unique qualities and experiences that drive engagement and brand loyalty – whether it’s through developing inspiring content, creating unique, one-of-a-kind events, communicating health and wellness benefits to fitness-conscious consumers or the development and implementation of multi-cultural market segmentation studies.

 

Category leaders such as Mercedes-Benz, Diageo, Nestle, Starwood Hotels, Nike, and apparel company PVH, among many others, have tapped Taylor’s experience and expertise in a variety areas such as: leveraging our unparalelled, 30+ years of sports industry knowledge to establish a unique, on-site presence at marquee sporting events; launching innovative new concepts; identifying and managing social influencers and arbiters of popular culture to engage both widespread and niche audiences; and developing strategies and platforms for impactful earned media coverage.

 


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