Smirnoff teamed up with SideBarre to raise the bar(re) with an integrated brand educational experience! Smirnoff proudly announced a pledged donation of $50,000 to Black girl Ventures and welcomed (while supplies last) adults 21+ across the US the opportunity to join a co-hosted Smirnoff X SideBarre brand experience, featuring a Barre introductory session and a cocktail-making class throughout the month.
The Taylor team concepted ‘The Sidebarre‘ as well as led the creative look of the site, coordinated the logistics of the event, produced a branded photoshoot to capture assets and amplified the program announcement with placements across BET, Adweek and more.
