To honor the people of New Orleans, Mercedes-Benz turned to Taylor to recognize the city’s long and inspiring recovery after the devastation of Hurricane Katrina. “10 Years Stronger,” a multi-platform initiative using earned, owned and shared channels, highlighted a decade of monumental moments at the iconic home field of the New Orleans Saints — the Mercedes-Benz Superdome.
With the help of former Saints great Deuce McAllister and then-Saints star Brandin Cooks, Taylor surprised four local heroes with the gift of a lifetime. Leading up to the surprise, Taylor created buzz with custom social media videos, and they outperformed all other brand-sponsored videos posted by the Saints. With secured coverage in top local and national media outlets resulting in over 100 million impressions, Mercedes-Benz was able to drive conversation around this unifying cause and truly honor the city of New Orleans.