February 11, 2019 / By Michael Guzzo
Each year, the NBA Trade Deadline creates tons of buzz and discourse on social media. With trade whispers swirling around the deadline, we decided to take a look at which players and basketball personalities that were involved in trade talks were the most mentioned on Twitter around the time of the deadline. As the NBA trade deadline grows in profile and significance amongst fans every season, it would be interesting to see marketers take a creative approach to leverage this highly engaging and entertaining window of the season.
Hover over the pictures for details on why these NBA figures were the most mentioned on Twitter.