February 14, 2018 / By Alex Izen
The Taylor Digital and Insights Teams have been monitoring the top trending U.S. Olympic athletes based on engaging storylines and performance during the Winter Games as of midday today.
“You’ll see the correlation between performance and social mentions is apparent,” says Ben Russell, Taylor Insights & Analytics Lead. “But it is also interesting that medalist events during primetime looked to have boosted social mentions for athletes who weren’t previously household names like Shaun White. We see athletes Arielle Gold and Red Gerard rise in the social media ranks due to winning medals in popular sports like snowboarding vs. events that don’t receive as much screen time.”
We reveal the top five athletes below: