Smirnoff | Pink Lemonade Paradise
A neon pink, made-for-media wonderland
Overview
In Summer 2021, Smirnoff asked the world to #GetYourPinkOn with the launch of Pink Lemonade, featuring hot pink summer events—and a 40-foot, larger-than-life, nostalgia-inspired pink flamingo in Miami. With lemonade stand inspired bars and neon pink photo moments, we welcomed everyone into this new era of future nostalgia, and to bask in their Pink Lemonade Paradise.
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