Radical adaptation and embracing change are cornerstones of Taylor’s business model.

In 2018, the agency started its third major evolution as an integrated marketing communications agency with industry-leading talent. Six years into that evolution, Taylor bore the fruits of its labor in a thought leadership series—Possibility in Craft—which highlights the craft that goes into creating integrated marketing campaigns and their executions.

In this first episode, we discuss iconography and how we successfully utilized this craft element via the dancing girl emoji in our Smirnoff Spicy Tamarind “Baila con Smirnoff” campaign.