Decoding Black Affluence

Black affluence is evolving — and so are the expectations. Our latest audit explores the rise of Black affluence in Atlanta and DC, revealing how success today is defined by influence, autonomy, and ownership. From cultural motivators to trusted gatekeepers, discover the key drivers shaping Black consumer behavior and how brands can engage authentically with this growing audience. Download the full report to uncover how to move beyond visibility and build lasting equity with the Black community.

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