Biculturalism

The 200%ers: How a New Generation Is Reshaping Hispanic Identity

Unlock the secrets to connecting authentically with the 200%ers—a dynamic bicultural Hispanic/Latinx Gen Z demographic reshaping American identity. Our report reveals five key themes driving their behavior and provides actionable insights for brands to build meaningful relationships. Download now and discover how to go beyond superficial engagement and create lasting impact with a community that values authenticity and inclusivity above all else.