Smirnoff & Chrissy Teigen Partner on No. 21 Campaign

March  31,  2017 / By Cynthia Ramsaran

Consumers just don’t fall for frills anymore. They want quality and honesty from brands, which is something our client partner Diageo’s Smirnoff vodka has always stood for. With the new No. 21 campaign, Smirnoff is working with Chrissy Teigen – the clap back Queen herself –  to let it be known that Smirnoff No. 21 is America’s number one vodka.

This announcement was made last Thursday evening when Chrissy posted outtakes from the shoot to her Instagram and was followed by two press exclusives (EXTRA and Ad Age).

The news quickly spread and received immediate reaction among media generating positive conversation about the relationship and earning more than 100 million impressions in the first 24 hours. With the new No. 21 campaign, Smirnoff is challenging the quality perception that many other vodka brands have boasted.

Check out Chrissy’s hilarious Smirnoff outtakes on Instagram, below:

Guys. It’s official. I’m in a relationship with @SmirnoffUS! I could have gone for a fancy vodka, but I didn't. I chose one that keeps it real instead. Smirnoff is actually a really great tasting vodka, and they aren't afraid to be a little unfancy sometimes. Samesies. Take a peek behind the scenes with me and my mom @pepperthai2!!

A post shared by chrissy teigen (@chrissyteigen) on


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