Smirnoff Phenomenal You

Work | Smirnoff Phenomenal You

Our client partner Smirnoff brand celebrates inclusivity and recognizes phenomenal women who stand at the forefront of that charge. In honor of International Women’s Day 2018, our creative and account teams went to work to create a limited run of the special-edition “Phenomenal You” Smirnoff No. 21 Vodka bottles.

To bring to life Smirnoff’s belief that “great things happen when everyone is included,” the bottles were not available for retail purchase but were gifted to 100 phenomenal women, along with a donation made in their names to the organization created by and supporting women, She Runs It.

From the limited-edition bottles to our women’s empowerment panel to our Spotify Equalizing Music platform, Taylor helped the Smirnoff brand generate record-breaking media coverage for their IWD campaign. Bringing truth to the greatness of collaboration.