WORK
At Taylor, Storytelling Drives Consumer Engagement.
Smirnoff
The authenticity of how celebrities interact with a product can make or break campaign results, which is why Diageo and Taylor worked together to partner the Smirnoff brand with Chrissy Teigen and Ted Danson, two of the most fun and unapologetic people in Hollywood. What followed is a powerful combination of social strategy and media relations creating the right opportunities for them to shine their light on the Smirnoff brand.
