Will our habits change once the pandemic is over?
Recently, I listened to a panel hosted by On24 about the changes to people’s openness to new behaviors and experiences, and what to expect from consumers as we close out the year. What I found most interesting about On24’s research was the prediction on the desirability of in-person…
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Taylor’s Sade Ayodele Speaks at PRSSA Panel
Account Supervisor, Sade Ayodele, recently participated in a panel discussion held by the Public Relations Student Society of America, Fashion Institute of Technology chapter (FITPRSSA). Sade shared her public relations experience and her love for sports marketing with FITPRSSA students. “Our job is to help our brands connect with consumers…
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Pinterest continues to lure brands and marketers
Pinterest has been a clear driver of eCommerce since its launch. But prior to this summer, brands had little ability to measure and boost their content on the site. Since May, the “social scrapbooking” site has clearly made a push to catch up to Facebook and Twitter in the social…
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Instagram Ads: The Future for Brand Advertising
Brands, take notice – sponsored content on the emerging platform is here to stay. The photo and video sharing application initially broke the news to their international audience in late 2013 and brands have been anxiously waiting to see how the latest ad network would perform. Now, a year later,…
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SXSW Recap: Sports Storytelling as Told by NASCAR, NBA, & MLS
“Sports is such a passion point, you can always hear what fans like and don’t like. Brands must alter their content plan based on that feedback.” That’s how Steve Phelps, Senior VP & CMO of NASCAR, kicked off answering one of the questions from “Storytelling to Build Affinity”, led by…
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