Each year during SXSW Interactive, marketers look to uncover the latest emerging trends in the digital space. But what often can be the most compelling insight gained is whether their existing practices do in fact move the needle. That moment when marketers were questioning their past executions was on full…
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Question: Can you name the industry that has been in existence for barely 40 years, yet accounted for almost $25 billion in 2011 consumer sales alone? If you guessed video games, thanks for reading the title. The fact is that in an incredibly short time the video game industry has…
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For Marketers, the Road to Super Bowl 2014 Starts Now While the Baltimore Ravens plan their victory parade, and water-cooler talk bubbles over about Super Bowl ads, Beyonce, and game-changing power outages, it’s not too early to direct our attention to February 2014 and Super Bowl XLVIII. The extended blast…
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Highlights from Nielsen’s State of Social 2012 Report Overview: Nielson has released its State of Social 2012 report, where findings indicate consumers in the US (and globally) are “accessing the web more frequently and for longer periods, using smartphones, tablets, gaming consoles, and smart TVs,” as reported by Venture Beat.…
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Millennials. The coveted generation. They have tremendous buying power, and will advocate on behalf of brands they love. But engaging them and obtaining their attention isn’t easy, and they are especially selective in determining which brands are worthy of their support. Brands are experimenting with a variety of new and…
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