NFTs: The Perfect Blend of Digital Content and Experiential Currency
Over the past year, NFTs (Non-Fungible Tokens) have emerged from crypto-obscurity to becoming one of the most popular and accessible digital platforms for brands, consumers, and celebrities alike. Since January alone, the NFT industry has netted over $400 million in sales with social conversation increasing by 329%. NFTs function…
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Taylor’s Sade Ayodele Speaks at PRSSA Panel
Account Supervisor, Sade Ayodele, recently participated in a panel discussion held by the Public Relations Student Society of America, Fashion Institute of Technology chapter (FITPRSSA). Sade shared her public relations experience and her love for sports marketing with FITPRSSA students. “Our job is to help our brands connect with consumers…
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Pinterest Opens Up “Business Insights” API For Select Marketers
In today’s highly visual social media landscape, content marketing has evolved to become one of the primary focal points for most brands, specifically, as it relates to generating extended reach and referral traffic. So, it should come as no surprise that marketers have been intrigued about the opportunities available among…
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Is Influencer Marketing Effective?
Word-of-mouth recommendations are the driving force behind 20-50% of all purchasing decisions. Brands are now working with their PR agencies to identify and engage digital influencers, providing them with assets to help tell their story. But what defines an influencer? Anyone that can cause an effect or change behavior around…
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Assist Their Passion: The Key to Success in Social Sports Marketing
Why do Brands get into sports marketing? Why do they target fans? Passion. If they are looking at it from the right perspective, brands market to these fans because of their passion, not just because they are a large audience. Above all else, fans care about their favorite team, possibly…
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