Despite the lopsided score, Super Bowl XLVIII was the most-watched television event in U.S. history, drawing in 111.5 million viewers. The halftime show also set a record with 115.3 million viewers watching Bruno Mars and the Red Hot Chili Peppers, beating the 110.8 million delivered by Beyonce last year. Even…
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In a recent Social Media Week Panel, Buzzmedia unveiled the results of its recent study, Digital Quicksilver, which examined what it means to be influential and how brands can drive affinity among Millennials by better understanding the intersection of content, influencers and brands. I attended the session, and heard from…
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We all want to do good, personally, professionally. And we want to associate ourselves with other people and brands who have the same values and view as us. Social change is a huge topic right now whether in politics or the environment, and this trend is not going away anytime…
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It’s NFL playoff time – a time when avid fans become even more engaged in the sport they love. Making up approximately 30% of general population overall – NFL avid fans are those ‘very interested’ in watching and following NFL. Though they skew male by a 2 to 1 margin,…
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Pinterest Launches Business Pages Overview: Companies will now be able to create Business Pages on Pinterest, which allows them to enter just a business name (rather than a first and last), as well as verify their websites to receive a verification badge on their profile page. Businesses that already have…
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