As a country-music loving transplant to New York, I was shocked that this town that claims to offer something for everyone lacked a dedicated station for the number one genre of music in the country. Well, no longer! It took seventeen long years, but country radio is back in New…
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It’s NFL playoff time – a time when avid fans become even more engaged in the sport they love. Making up approximately 30% of general population overall – NFL avid fans are those ‘very interested’ in watching and following NFL. Though they skew male by a 2 to 1 margin,…
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As part of New York City’s Advertising Week, I attended a panel discussing “Millennials and Digital Natives as Sports Fans.” Panelists from major properties including the PGA and the Detroit Pistons, as well as from brands including Pepsi were on hand to discuss what their brands are doing to cater…
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You know the saying – “a picture’s worth a thousand words.” Of course, this phrase is meant to explain the relative ease of explaining a person’s face or lovely vista using a picture, rather than trying to describe it in writing or speech. You know, how do you put this……
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Recently our consumer insights strategy team presented an insights-filled session on Generation Y trends. Immediately, I thought… “Great, a session just to make me feel older!” Being in my 30’s, I’m starting to feel like an old woman now when I have to “study” 18-21 year olds. I used to…
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