These days, promotions (e.g. contests and sweepstakes) have become quite commonplace on social media. And why shouldn’t they be? These promotions can be a great way for brands across industries to interact with consumers and drive them to action, from engagement to trial. But earlier this month, the FTC reminded…
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Each year during SXSW Interactive, marketers look to uncover the latest emerging trends in the digital space. But what often can be the most compelling insight gained is whether their existing practices do in fact move the needle. That moment when marketers were questioning their past executions was on full…
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Facebook Newsfeed Ads: How To Optimize Your Spend Overview: After studying more than 975 million Facebook ad impressions delivered across multiple retailers in December 2012 and January 2013, Nanigans, a Facebook advertising-software company, released a recent study that highlights how Facebook page post ads in the newsfeed drives purchases and…
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As a country-music loving transplant to New York, I was shocked that this town that claims to offer something for everyone lacked a dedicated station for the number one genre of music in the country. Well, no longer! It took seventeen long years, but country radio is back in New…
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Instagram Controversy Overview: Over the past year, the popular photo sharing app, Instagram, seemed like it could do no wrong. It’s easy-to-use interface turned millions of average consumers into “professional” photographers (at least in their own minds) and attracted the attention of countless brands and media headlines. In April, it…
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