Taylor’s Sade Ayodele Speaks at PRSSA Panel
Account Supervisor, Sade Ayodele, recently participated in a panel discussion held by the Public Relations Student Society of America, Fashion Institute of Technology chapter (FITPRSSA). Sade shared her public relations experience and her love for sports marketing with FITPRSSA students. “Our job is to help our brands connect with consumers…
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Digital Fields Splintered, Efforts Should Be Singular
Much has been made of the fragmented world of digital media. Between websites, SEO efforts, SEM and a litany of other paid options, e-newsletters, content production and a host of social platforms, the business of digital media can seem very daunting and splintered. For years, the answer has been teams…
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SXSW Recap: Sports Storytelling as Told by NASCAR, NBA, & MLS
“Sports is such a passion point, you can always hear what fans like and don’t like. Brands must alter their content plan based on that feedback.” That’s how Steve Phelps, Senior VP & CMO of NASCAR, kicked off answering one of the questions from “Storytelling to Build Affinity”, led by…
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How Much Smart Do You Want in Your Smartphone?
You’ve seen the headlines. Your phone may be smarter than you soon. Experts have even pinpointed a date: 2017. I think my phone has always been smarter than me. First off, Siri has Google at her fingertips. Sure, she may need my thumb to double click the home button and…
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Instagram vs Vine. Which Bite-Sized Video Wins?
Last week, Instagram launched a new feature that now supports videos on its interface. This latest update lets users create 15 second clips to share with their followers. With 13 filters and editing capabilities, Instagram may have positioned itself as a force in the video-sharing space. Outside influencers have even…
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