Social Media’s Influence on Sports Marketing: PRSA Q&A with Taylor Partner Bryan Harris
"For the PR professional, there has always been that need to provide balance between your client, and what is in their best interests, and needs and expectations of the media." COO & Managing Partner Bryan Harris, with nearly 30 years at Taylor, offered his insights to PRSA in a Q&A on the evolving…
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#ViewFromTheField – Remaining Flexible & Nimble: The Key to Sports Content Development
The ability to remain flexible and nimble in a real-time context is an invaluable attribute to the sports content development process. In this episode of our #ViewFromTheField series, Sports Content Manager Bo Wulf discusses the importance of real-time opportunities when creating content in the sports landscape - just in time for the 2016…
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A Recipe for Success: Pairing Content with Topic of Influence
As brands explore different ways to include influencers into their broader social strategy, there needs to be one consistent component – aligning them with the right content for their audience. Influencers are just the delivery component to a broader strategy that includes content aimed at the right audience. Marrying these…
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Is Influencer Marketing Effective?
Word-of-mouth recommendations are the driving force behind 20-50% of all purchasing decisions. Brands are now working with their PR agencies to identify and engage digital influencers, providing them with assets to help tell their story. But what defines an influencer? Anyone that can cause an effect or change behavior around…
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