Instagram Ads: The Future for Brand Advertising
Brands, take notice – sponsored content on the emerging platform is here to stay. The photo and video sharing application initially broke the news to their international audience in late 2013 and brands have been anxiously waiting to see how the latest ad network would perform. Now, a year later,…
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Facebook After 10 Years – How It Will Evolve
In February 2004, the way in which people connect changed forever. Although social networks such as Friendster and Myspace already existed, Facebook’s launch 10 years ago evolved how we connect and, more recently, how we do business. Now, brands have access through Facebook to 1.23 billion monthly active users worldwide.…
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Instagram vs Vine. Which Bite-Sized Video Wins?
Last week, Instagram launched a new feature that now supports videos on its interface. This latest update lets users create 15 second clips to share with their followers. With 13 filters and editing capabilities, Instagram may have positioned itself as a force in the video-sharing space. Outside influencers have even…
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A Close Look at Social Users: A Demographic Breakdown
No matter how many new tools are introduced each day, Facebook, Tumblr, Instagram, Pinterest and Twitter are the go to platforms that marketers are using to spread their brand message. In order for brands to really use these social networks to their advantage, it’s important for them to know who…
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What’s Trending This Week
Instagram Controversy Overview: Over the past year, the popular photo sharing app, Instagram, seemed like it could do no wrong. It’s easy-to-use interface turned millions of average consumers into “professional” photographers (at least in their own minds) and attracted the attention of countless brands and media headlines. In April, it…
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