Each year during SXSW Interactive, marketers look to uncover the latest emerging trends in the digital space. But what often can be the most compelling insight gained is whether their existing practices do in fact move the needle. That moment when marketers were questioning their past executions was on full…
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I have the privilege of spending a good amount of time with my awesome colleagues in our Charlotte office. When I am down there, I tend to stay at the same hotel – Hyatt House Uptown. It’s a great property in a good location at an excellent value. Oh and…
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I love it when legitimate consumer research leads not only to marketing approaches, but to product innovations or inventions. A recent Fast Company article highlighted one of those inventions. We all know the frustration of trying to get the last blob of ketchup out of the bottle… after all, that’s…
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About a year and a half ago, I started attending a church here in Charlotte called Elevation. You can read the whole incredible story of the church’s formation here, but the 30-second version is a preacher named Steven and roughly a dozen of his friends heard a calling from the…
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Admittedly, I am not a big sports fan. I understand the basic premise for most sports and know my way around a Super Bowl party. All that changes, however, when you start talking about the Olympic Games. There’s something about the spirit and passion of the Games and the world’s…
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