“You know what happens when you assume…” (if you don’t, let me know and I’ll fill you in). But as marketers, we don’t just risk looking dumb when we make assumptions. Stereotyping consumers can lead to ill-fated decisions… strategies, messaging and tactics that can range from ineffective to completely offensive.…
Full Story
There are some marketing campaigns that I love because they’re smart, innovative, and fun… clear winners in my book. And then there are those that give me a warm fuzzy feeling inside. Those are the ones that leave the biggest impact on me and create long-lasting brand loyalty. One that…
Full Story
To say that I like food would be an understatement. I flippin’ love food. I love the patience a good pan of gravy requires, the creativity behind a homemade sauce and the trust required to put away the cookbook and replace measuring cups with “pinches” of this or “dashes” of…
Full Story
Marketers are oh-so-familiar with the ever popular “target audience” – a consumer segment a brand seeks to reach with its marketing message. Typically, targets are defined by demographic factors: men 25-34, homeowners ages 45+, baby boomers with a household income of $50,000 or more... you know what I mean. But…
Full Story
From the Department of Good News: Happiness is breaking out all over. Marketing has always had a fixation on happiness. In the late 50s, all you needed was a Plymouth, a red hat for the Mrs and a Mike Bradyish ranch in the suburbs. More great print ads of this…
Full Story