Put Your Money Where Your Mask Is: Virtual NFL Betting in the time of COVID
There’s a new way to be a fan of the National Football League. In the time of COVID, we are all looking to be involved with each other and our passions, while minimizing risk. But for a lot of people, risk has become a huge part of enjoying…
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#ViewFromTheField – Remaining Flexible & Nimble: The Key to Sports Content Development
The ability to remain flexible and nimble in a real-time context is an invaluable attribute to the sports content development process. In this episode of our #ViewFromTheField series, Sports Content Manager Bo Wulf discusses the importance of real-time opportunities when creating content in the sports landscape - just in time for the 2016…
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Here It Comes Again
I am not well. Like some sort of Pavlovian experiment gone wrong, flipping the calendar from February to March triggers an involuntary nervous tick for me, and starts a pattern of sleepless nights. The stimulus has been removed, but I still respond to the yearly cycle. The NFL season is…
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Avid NFL fans – A Target to Impact the Bottom Line
It’s NFL playoff time – a time when avid fans become even more engaged in the sport they love. Making up approximately 30% of general population overall – NFL avid fans are those ‘very interested’ in watching and following NFL. Though they skew male by a 2 to 1 margin,…
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Fantasy football – Every man’s guilty pleasure
It’s that time of the year again. The time when everyone gets to see the players they selected in their fantasy draft start accumulating points for them. In the weeks (and months for some people) after the draft, you can find yourself contemplating (and even regretting); should I have taken…
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