As brands explore different ways to include influencers into their broader social strategy, there needs to be one consistent component – aligning them with the right content for their audience. Influencers are just the delivery component to a broader strategy that includes content aimed at the right audience. Marrying these…
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My last overseas work trip was to Innsbruck, Austria. Beautiful, snowy, breathtaking, mountainous Innsbruck. Prior to that, I have traveled to Geneva, London, Beijing, Singapore, Vancouver and similarly glamorous and gorgeous places around the United States. This year, my plans will take me back to London to work on the…
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On Mother’s Day it’s natural for people to reflect on the many sacrifices mom has made over the course of a lifetime. For many, it’s mom who makes sure tummies are fed, clothes are washed, cuts are cleaned and teeth are brushed. They are the motivators, believers and untiring supporters.…
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Some years back, a Harvard Business Review article encouraged executives to “staple yourself to an order” to understand the customer experience their companies offer from the customer’s perspective. Only in this way, the authors claimed, could companies consistently satisfy – and even delight — their customers. Two recent articles in…
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Who says you can’t work and have fun at the same time? This winter I had the opportunity to attend the Pro Bowl in Hawaii and the Super Bowl in Indianapolis. How many people can say that they have been to both sporting events in their lifetime let alone in the…
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