Pinterest continues to lure brands and marketers
Pinterest has been a clear driver of eCommerce since its launch. But prior to this summer, brands had little ability to measure and boost their content on the site. Since May, the “social scrapbooking” site has clearly made a push to catch up to Facebook and Twitter in the social…
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Pinterest Opens Up “Business Insights” API For Select Marketers
In today’s highly visual social media landscape, content marketing has evolved to become one of the primary focal points for most brands, specifically, as it relates to generating extended reach and referral traffic. So, it should come as no surprise that marketers have been intrigued about the opportunities available among…
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FTC Eyes on Social Promotions
These days, promotions (e.g. contests and sweepstakes) have become quite commonplace on social media. And why shouldn’t they be? These promotions can be a great way for brands across industries to interact with consumers and drive them to action, from engagement to trial. But earlier this month, the FTC reminded…
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What’s Trending This Week
SXSW Recap The curtains have officially closed on another SXSW. As always, the event was chock full of inspiring keynotes, thought provoking panels, Twitter chatter and, yes, device charging woes aplenty. The Taylor Digital team was onsite at SXSW Interactive attending panels, absorbing keynotes and walking the tradeshow floor. Though…
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A Close Look at Social Users: A Demographic Breakdown
No matter how many new tools are introduced each day, Facebook, Tumblr, Instagram, Pinterest and Twitter are the go to platforms that marketers are using to spread their brand message. In order for brands to really use these social networks to their advantage, it’s important for them to know who…
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