Pinterest has been a clear driver of eCommerce since its launch. But prior to this summer, brands had little ability to measure and boost their content on the site. Since May, the “social scrapbooking” site has clearly made a push to catch up to Facebook and Twitter in the social…
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In today’s highly visual social media landscape, content marketing has evolved to become one of the primary focal points for most brands, specifically, as it relates to generating extended reach and referral traffic. So, it should come as no surprise that marketers have been intrigued about the opportunities available among…
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These days, promotions (e.g. contests and sweepstakes) have become quite commonplace on social media. And why shouldn’t they be? These promotions can be a great way for brands across industries to interact with consumers and drive them to action, from engagement to trial. But earlier this month, the FTC reminded…
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SXSW Recap The curtains have officially closed on another SXSW. As always, the event was chock full of inspiring keynotes, thought provoking panels, Twitter chatter and, yes, device charging woes aplenty. The Taylor Digital team was onsite at SXSW Interactive attending panels, absorbing keynotes and walking the tradeshow floor. Though…
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No matter how many new tools are introduced each day, Facebook, Tumblr, Instagram, Pinterest and Twitter are the go to platforms that marketers are using to spread their brand message. In order for brands to really use these social networks to their advantage, it’s important for them to know who…
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