Three or four times a year, I speak to groups of college students or recent graduates about career opportunities in the public relations discipline. Most of the students I meet are considering a career in sports business or marketing, but very few have public relations in their consideration set. The…
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Word-of-mouth recommendations are the driving force behind 20-50% of all purchasing decisions. Brands are now working with their PR agencies to identify and engage digital influencers, providing them with assets to help tell their story. But what defines an influencer? Anyone that can cause an effect or change behavior around…
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I’ve had many opportunities recently to work with members of the Public Relations Students Society of America nationwide as part of my industry service. During mentor sessions, students often describe their job-hunting progress and feelings toward different areas of public relations. It is evident that many myths are still looming…
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Ask any basketball coach what his or her plan is for the first practice after a big loss. More than likely, those coaches would identify one or two parts of the game that caused the team to lose, and then they’d train the team’s focus on those elements. The famous…
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I’ve always loved to write. My older sister- the English teacher who I affectionately refer to as “Webster” from time to time- would probably love to take credit for this, citing all her years of correcting my grammar while I was mid-sentence. Being a younger sister, I would have to…
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