As brands explore different ways to include influencers into their broader social strategy, there needs to be one consistent component – aligning them with the right content for their audience. Influencers are just the delivery component to a broader strategy that includes content aimed at the right audience. Marrying these…
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Each year during SXSW Interactive, marketers look to uncover the latest emerging trends in the digital space. But what often can be the most compelling insight gained is whether their existing practices do in fact move the needle. That moment when marketers were questioning their past executions was on full…
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