NFTs: The Perfect Blend of Digital Content and Experiential Currency
Over the past year, NFTs (Non-Fungible Tokens) have emerged from crypto-obscurity to becoming one of the most popular and accessible digital platforms for brands, consumers, and celebrities alike. Since January alone, the NFT industry has netted over $400 million in sales with social conversation increasing by 329%. NFTs function…
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Sports Betting’s Mainstream Push
On May 14, 2018, the United States Supreme Court issued a ruling that struck down the Professional and Amateur Sports Protection Act (PASPA), effectively giving individual states the green light to decide for themselves whether they wanted to legalize sports betting within their borders. Fast forward to today, and sports…
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Playing the Game: Four Tips for Building a Career in Sports PR
During my 35 years in sports public relations, I’ve met many people, from college students to mid-career executives, who aspire to build a career like mine because of their passion for the game. That’s a perfectly valid motivation, one that helped drive me in the direction of my career path.…
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Social Media’s Influence on Sports Marketing: PRSA Q&A with Taylor Partner Bryan Harris
"For the PR professional, there has always been that need to provide balance between your client, and what is in their best interests, and needs and expectations of the media." COO & Managing Partner Bryan Harris, with nearly 30 years at Taylor, offered his insights to PRSA in a Q&A on the evolving…
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World Cup – the Most “Social” Event Ever
I dare you to go anywhere on social media and find a place where the World Cup isn’t being talked about. It’s everywhere, and it’s blowing past events out of the water. During the tournament’s first week (June 12-18), a total of 141 million people commented about, “liked” or shared…
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