On January 3rd, Kobe Bryant created his Twitter handle and the sports industry was astounded. The legend has caved into Twitter years after the biggest names in sports have had a presence on the platform. Kobe’s twitter has been growing at about 100K followers per day, and he finds himself…
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As part of New York City’s Advertising Week, I attended a panel discussing “Millennials and Digital Natives as Sports Fans.” Panelists from major properties including the PGA and the Detroit Pistons, as well as from brands including Pepsi were on hand to discuss what their brands are doing to cater…
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As the NFL Season (YAY – the “real” refs are back!) chugs along and the NHL season seems doomed (again), the MLB wound down its season last week and forays into another wonderful Fall postseason. So many storylines this time of year - Miguel Cabrera’s Triple Crown – the first…
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As the 2012 US Open Tennis Championships advances its way towards another exciting finale, I can count myself among the fortunate 700,000 plus who stepped onto the grounds of the USTA Billie Jean King National Tennis Center and witnessed some of the world's greatest athletes put on a powerful performance…
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At 12:01 am this Sunday morning, I was on my phone refreshing my twitter feed in a pull down motion as if I was playing slots in Las Vegas. This motion happened over the course of the next hour quite frequently until I was ready to go to sleep. For…
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