In a previous blog post, we established that Facebook and Twitter’s business models are moving more toward advertising platforms, pushing many marketers to use paid media to gain exposure to consumers. But now many are taking one step further and asking, “Is paid media at the core of social media?”…
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A few weeks ago, I wrote about the dichotomy of market that automotive manufacturers are facing – a rough economy that has consumers holding onto their cars for longer, and a new generation of buyers with different priorities that just doesn’t see the value in owning an automobile. This month…
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Ask any basketball coach what his or her plan is for the first practice after a big loss. More than likely, those coaches would identify one or two parts of the game that caused the team to lose, and then they’d train the team’s focus on those elements. The famous…
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The most valuable lesson that I’ve learned thus far as a marketer was not obtained from one of the many courses I completed as an undergraduate student. It wasn’t through an internship (though my internship at Taylor was comparable to none, ha!) and it wasn’t discovered through Steve Jobs’ biography.…
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[Facebook Actually (Part 2)] If you’ve been following my little three part mini-series, you already know what social network holds a special place in my heart. If you haven’t – well you probably read the title of this post and figured it out. But it’s true. My love for Facebook…
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